Last November I moved here from Switzerland. By learning Arabic, I had the wonderful opportunity to get a glimpse into the normally hidden world of women in Morocco. From the beginning, I was impressed by the strength, freedom and spirit in these female societies. I quickly started to understand the obstacles, such as lack of employment offers and illiteracy rates of over 30%. But in Essaouira, there’s also the huge opportunity of having so many visitors at your doorstep all year around. By sharing knowledge, Hammam with Fatima is building the entrepreneurial spirit within the community and thereby providing a possibility to earn money independently. For me and many other women helping us, it’s a social project. We don’t earn from it, all the money stays within the family of Fatima.
Diversity as Core Strength
We combine the knowledge of different generations: Amina, a 17-year-old high school student, translates Arabic fluently into English and French and has learned to deal with customers and partners. Fatima prepares everything for us and pours all her love and hospitality into the hammam visit. She has the ability and gentleness to feel your needs, even if she doesn’t understand you. Grandma Ines provides us with the ancient beauty recipes that have been passed from generation to generation. And me, I help with the concept and marketing.